About
Perennial was founded on a straightforward premise: most brands know they should be doing more with their email and SMS programs — they just don't have the time, the expertise, or the bandwidth to run them well. That's the gap Perennial was built to close.
Over nine years working in lifecycle marketing, I've sat across from brands at every stage — early-stage launches finding their first customers, growing DTC brands trying to scale retention without losing their voice, and established players rebuilding programs that had gone stale. That range of experience shapes how I approach every engagement: with the operational depth to know what actually works, and the brand sensibility to make sure it feels right.
My background spans go-to-market strategy, conversational marketing, scalable lifecycle systems, retail partnerships, and experiential activations — with a consistent through-line of building brand-to-customer experiences that feel seamless rather than transactional. That breadth is part of what makes Perennial useful beyond just the inbox.
Perennial is deliberately small. Working with a focused number of brands at a time means every client gets consistent, senior attention — not a rotating cast of account managers, not templated work that gets recycled across the portfolio. The work is specific because specificity is what makes it perform.
Most clients come in looking for help with their email program and stay because the work compounds. Flows get sharper. Segmentation gets smarter. The program starts earning more on its own. That's the version of growth the name Perennial is meant to reflect — not a spike, a relationship.
A selection of brands we've worked with across retention, lifecycle strategy, and program management.
75+ brands across CPG, beauty, fashion, beverage, wellness, and beyond
Nine years across a wide range of consumer categories means the pattern recognition travels. We know what performs in beauty isn't the same as what performs in consumables — and we build accordingly.
Retention isn't a department — it's a discipline. We build programs designed to compound over time, not just hit this month's send quota. Every decision we make is oriented toward the long arc of the customer relationship.
The best-converting email is usually also the most on-brand one. We don't separate creative quality from commercial outcomes — sharp copy, considered design, and strong performance are the same goal, not a trade-off.
We work with a deliberately small number of clients. Not because we can't grow — because consistent, specific attention is what produces results. A focused partner beats a large agency every time.
Lifecycle marketing touches every stage of the customer relationship. We stay curious about what's happening before and after the email — site experience, loyalty, brand positioning — because context makes the channel work harder.
We're selective about who we work with — and that works in your favor. If it's a good match, you'll get our full attention on your program. Reach out and let's figure out if that's the case.